This professional Australian scaffolding client badly needed a website overhaul.
Their previous domain was sitting in limbo doing nothing. Not one ounce of SEO work was attempted by the previous web developer. Their previous page titles were simply “about”, “products” , “service” and so on – not one keyword or phrase relative to scaffolding. Their contact email address added to their contact page had no live hyperlink.
There was no way the search engines could ‘read’ that their site was relevant to scaffolding searches.
Their quality scaffolding company deserved better.
We still need to do plenty of work but as a start, a meaty SEO skeleton has been put in place for them to grow awareness online for their scaffolding company.